THE JOY PROJECT
After the success of its six editions, the International Association for Creation and Training (I-act) brings the 7th edition of the Backstreet Festival with a more creative and diverse program under the same slogan of ‘The Joy Project’. It is the core belief of I-act that the only way for the return of joy in the society is practicing it, and even cultivating the environment through arts. Through various artistic and joyful events held across different venues in Alexandria, the festival creates a platform for artistic expression, aiming to fill the audience with joy and provide them with exchange and networking opportunities on the local and international levels.
In partnership with various local and international organizations, I-act presents a rich and multidisciplinary array of performances, including music, theatre, dance, circus and multimedia shows, in addition to training workshops and film screenings. I-act expends much effort towards representing Egypt with the highest quality forms of contemporary arts and by spreading joy through arts. So, join us and be part of “The Joy Project”.
1. Employing Arts as a tool for social development;
2. Reviving the status of the city of Alexandria as a cultural hub capable of hosting quality international events;
3. Stimulating the sentiments of hope through encouraging the Egyptian society, mainly Alexandrian audience to engage in artistic activities;
4. Reaching out for young people from Egypt and the Arab Region in order to optimize on their potential and build their capacities through providing them with opportunities for training in the fields of performing arts, cultural management and entrepreneurship, &
5. Enhancing dialogue and multi-cultural cooperation and opening up to other cultures beyond Europe.